Client Cases
Satisfied customer speaks: La Lau Conceptstore
La Lau has been located on Grootestraat in Oldenzaal since 2023. This fresh concept store sells products that are often not available anywhere else. The unique store is run by the enthusiastic twenty-something Laury van der Zande and her team of 10 employees. “I consciously started a concept store because it gives me the freedom to sell all the fun things I come across. For example, you can now find perfumes, skincare, jewelry, travel items, and home accessories in the store. I am always actively looking for new brands and products it’s rare that I watch Netflix in the evenings. Additionally, representatives visit regularly. Because I am strong on social media, more and more attractive brands, such as Marie Stella Maris and Olcay Gulsen Beauty, want to collaborate with me.
Hundreds of sales per day via social media
La Lau has over 34,000 followers on Facebook and more than 110,000 on Instagram. On both platforms, that number continues to grow every day. “I sell a lot via social media on average, around 100 packages go out daily. Thanks to StoreKeeper, this online sales process runs very smoothly. People can message or call us, and we collect their name and email address. It takes us only 30 seconds to take an order. The software handles the rest. The customer automatically receives an order request in their inbox and can pay immediately using StoreKeeper Payments. Once the payment is completed, we get notified and can prepare the package. StoreKeeper also integrates with our shipping service MSG. As soon as MSG collects the package from us, the customer automatically receives an email via StoreKeeper with the track & trace code.
Time savings by switching from receipt books to StoreKeeper
Laury is also very satisfied with the StoreKeeper POS system. “I initially used receipt books for a while but quickly switched to StoreKeeper. The system is fast and super easy to use really, anyone can work with it. We just tap on the iPad whether the customer wants to pay by card or cash, the payment goes through the mobile card reader, and a receipt is printed. The system also saves me a lot of time compared to the receipt books. Previously, at the end of the day, I had to manually add up all the receipts to calculate the day’s revenue. With StoreKeeper, the total daily revenue, revenue per colleague, and the store’s performance versus online sales are visible at the click of a button. My accountant even has a login, so they can immediately see the cash and card transactions and which packages have been sent. This saves a lot of administrative hassle.
New: the La Lau webshop
Soon, La Lau’s webshop, developed by StoreKeeper, will go live. “Sales via social media are going very well and take up little of our time, which is my preference. I’ll continue to sell unique items exclusively in the store and through social media. But a webshop is open in the evenings, of course, making it a 24/7 sales channel for products I always keep in stock, such as perfumes and makeup. StoreKeeper has created a great setup, and the webshop will look fantastic. Of course, the online shop will also be connected to the in-store system. I’m excited to see what it will bring!
User-friendly and effective
The StoreKeeper software is user-friendly, effective, and always works,” Laury continues. “I also appreciate that when I call, I immediately get someone who can help me. I’m not an IT expert, so it just needs to work. With StoreKeeper, I don’t have to worry about that.
